Website Development
Written and visual content, as well as overall design themes.
Multi-company Website Revamp
RAE Energy | UT Quality | Prime NDT
RAE Energy is a multi-service provider of welding, inspections, and coating of primarily oil and gas pipelines. UT Quality and Prime NDT handle the inspections segment of the business. Although RAE Energy has acquired both businesses, it was essential to preserve their branding as they are each well-known to their customer base.
The new multi-company RAE Energy website features a dark mode theme with bursts of orange tones and highly impactful images. This website is an ever-evolving project with content constantly being added and improved.
New Company Website Revamp
Prime Inspections, Inc.
Prime Inspections, Inc., a subsidiary of RAE Energy, performs nondestructive inspection services on pipelines and other industrial equipment and components in the oil and gas industry. Prime Inspections handles non-union work for onshore and offshore NDT projects.
During the design stage, it was essential to completely differentiate Prime Inspections from Prime NDT. While branding for Prime NDT closely follows RAE Energy, Prime Inspections uses aqua color tones mixed with the RAE gray tones and mostly light themes. The Prime Inspections website has been instrumental in delivering informative content on the company while maintaining separate branding.
New Company Website
Argus NDT
Argus NDT, Inc., a new subsidiary of RAE Energy, is an independent supplier of the advanced phased array system Matrix UT. Operating out of Canada and the US, it provides innovative automated ultrasonic (AUT) technologies and data analysis software for the oil and gas pipeline industry.
It was important for Argus NDT to be separate from the other inspection service companies owned by RAE Energy because Argus NDT wanted to sell its Matrix UT system to fellow inspection service competitors to Prime Inspections and UT Quality. The website design followed the developed branding styles using black and white contrasts with wavy dividers and bold text. Since the brand currently has only one product, Matrix UT, the website stays focused on the features and benefits of that system.
Wedding & Events Venue Website
The Ponds Venue
Launched late May 2020, The Ponds Venue is a wedding and events venue set to open in the fall of 2020. In the beginning of 2020, one of my managers asked me if I’d be interested in helping his wife with some of their marketing needs for their side business - an event venue located in Beach City, Ohio.
Considering I live in Texas and they are in Ohio, it was important to keep ongoing communications via text, calls, and email while also enabling her to have access to website revision capabilities. I provided content and design on a new logo, website, emails, business cards, and automation features.
This website was created in Squarespace for it’s user-friendly editing and management platform, ensuring the client will feel confident in making updates as she needs, independently.
Sport Website Revamp
Skating School
The Head Director of Skating School was interested in updating his skating club’s website for a more modern look and feel while also having the ability for him and his coaching staff to manage it themselves. He was using a costly website service provider who built his website and provided ongoing updates as requested via a submission form portal.
I was approached by a close friend, who is also a coach at Skating School, for my recommendation on an easy-to-use website platform with a business-friendly plan that would enable them to be more self-sufficient, promote their club, and save on annual website costs.
I recommended Squarespace for its intuitive web builder and editor tools, minimal yet modern design, and low cost for a basic business plan. From there, I offered to build the site for them, which included page layouts, transferring all their current text, updating photos, and expanding on a few subjects for enhanced storytelling and visuals.